All-natural pomegranate juice, premium vodka and a touch of Tequila
56.7 Calories per fluid ounce
Many people today are just starting to educate themselves about cocktails. It has been said that we are in the "Second Golden Age of the Cocktail," and never in my lifetime has there been so much interest in the fine art of mixology. I believe one way of introducing the drinker who is not accustomed to the strength and force of pre-prohibition cocktails is to use a product like PAMA to lower the alcohol content without compromising the intent or balance of a drink." - Eben Freeman
PAMA allows you to slightly reduce the amount of base spirit used in classic cocktails without compromising the overall integrity or balance of the cocktail.
Although PAMA is only 17% alcohol by volume, there is not a significant reduction in alcohol balance on the palate when replacing primary spirits with PAMA. Even though there is a reduced amount of primary spirit (40% alc./vol.) in a cocktail with PAMA, one does not sense that the alcohol has been reduced in the final product. This is because the texture of the PAMA the tannins, which fool the palate into believing there is more alcohol in the beverage than there, in fact, was (see texture). Cocktails with lower alcohol content are smoother, more palatable, and more approachable.
The key to understanding how to use PAMA successfully in our explorations of cocktails behind the bar and at home is not the flavor of PAMA, but developing an appreciation for the texture of PAMA. Texture is often overlooked when discussing the attributes of a well-balanced cocktail. The texture in PAMA lies in the natural tannins of pomegranates. Tannins we are familiar with for giving red wine its structure and ensuring a long period of aging. Tannins have a drying effect on the tongue and cause the mouth to water in response creating the illusion of texture on the palate." - Eben Freeman
The all-natural pomegranate juice in PAMA is what gives this refined liquid a texture and mouth-feel similar to wine and fresh juices. Although PAMA is only 17% alcohol, the tannins fool the palate into believing the drink has higher alcohol content. Thus allowing you to lower the alcohol content of a cocktail without losing the intensity of the flavor. PAMA's texture can also add weight to a drink without offsetting the balance – meaning that it can give the cocktail a richer mouth feel.
Another surprise when using PAMA in classics is that it does not throw off the balance of sweet and sour in a drink. PAMA is not a sweet liqueur. It is not thick and it is not cloying. It is so well balanced between sweet and tart that it can even work as a primary spirit where it balances the strength of its partner spirit. " - Eben Freeman
The most common misconception is that PAMA is sweet like most Liqueurs, but as shown in the chart below, PAMA is the only Liqueur on the market with a uniquely tart flavor profile. Sweetness can easily overpower a cocktail and too much sweetness is almost impossible to overcome. PAMA's proprietary blend of all-natural pomegranate juice, vodka and a touch of tequila creates this delicately balanced sweet yet tart flavor that holds its own when combined with any base spirit. You can actually use PAMA to balance sweet drinks as the tart and tannic nature will help offset the sugars of other ingredients.
When compared to similar liqueurs and cocktail ingredients, PAMA's sweetness is 42 on a 100-point scale and its tartness reaches 39.
*Comparative testing was performed on the product types listed to determine their differences with respect to sugar and acidic content (sweet v. tart). Measurements taken were compared against each of the product types tested and adjusted to fit a 0-100 scale. The level of sweetness in each product was determined based on a brix reading. The level of tartness in each product was determined based on a titration for acidity.
Studies have shown that visual appearance is indeed part of the tasting process and that our brains begin forming opinions about flavor before we even taste a beverage based on color. As you will see from the majority of photos on this site, PAMA lends a definite brighter color to all the cocktails it touches and it is this rose hue which I believe will make your cocktails more accessible to the eye and therefore, to the palate as well." - Eben Freeman