the latest Happenings

Click on the thumbnails below to check out Photos and Videos from the latest PAMA sponsored events:
 
PAMA Second Annual Bar Star Series

New York, NY - November 3, 2014 ~ PAMA hosted its second annual Bar Star event at Blue Smoke.....

PAMA hosted its second annual Bar Star event at Blue Smoke in New York City honoring bartender Pamela Wiznitzer of The Dead Rabbit. The series honors the next generation of bartenders taking craft cocktails to a new level. This year's series focused on distinguished women in the bartending world and the central role of mentoring in the profession.
 
Watch the “Are You Indispensable?” Cocktail Competition

New York, NY – March 20, 2014 ~ PAMA challenged bartenders....

PAMA challenged bartenders across the country to showcase PAMA as the indispensable modifier in the “Are You Indispensable?” Cocktail Competition. Watch the six finalists in action as they compete for the Grand Prize of $5,000. Learn more about the event here.
 
“Are You Indispensable?” Cocktail Competition

New York, NY – March 20, 2014 ~ PAMA, Pomegranate Liqueur wrapped up its first ever.....

PAMA, Pomegranate Liqueur wrapped up its first ever “Are You Indispensable?” Cocktail Competition. The competition celebrated PAMA as the indispensable modifier that integrates and elevates base spirits and cocktail ingredients. The grand prize winner was Ryan Gannon, of Cure in New Orleans. His winning cocktail, Law Abiding Citizen, combined PAMA Pomegranate Liqueur, sherry and lemon juice.
Learn more about the event here.
 
Watch PAMA's First Bar Star Series Event

New York, NY – October 30, 2013 ~ Hear Dale and Leo DeGroff talk about the bartending industry and mixing....

Hear Dale and Leo DeGroff talk about the bartending industry and mixing with PAMA at the first Bar Star Series Event. Learn more about the event here.
 
PAMA's First Bar Star Series Event

New York, NY – October 30, 2013 ~ PAMA brought together the famed DeGroff family for an evening of.....

PAMA brought together the famed DeGroff family for an evening of Stress-Free Holiday Entertaining with Punches at Apartment 13 in New York City. The event kicked off the first in a series honoring the next generation of Bar Stars. Learn more about the event here.
 
Camp Runamok

Lebanon, KY - September 1-5th 2013 ~ Camp Runamok is a weeklong educational retreat for over one hundred select bartenders from across.....

Camp Runamok is a weeklong educational retreat for over one hundred select bartenders from across the country. PAMA sponsored Cabin 20 - Booze Scouts of America and hosted a cocktail hour for all the campers with a PAMA inspired infusion cocktail created by Brand Ambassador Lynn House.
 
TOTC: Cocktail Apprentice Breakfast

Hotel Monteleone, New Orleans – July 2013 ~ PAMA Liqueur invited 2013 CAPs to explore the possibilities of liqueurs....

PAMA Liqueur invited 2013 CAPs to explore the possibilities of liqueurs with an array of delicious New Orlean’s themed breakfast foods and cocktails served up by PAMA National Brand Ambassador Lynn House and mixologist Eben Freeman. Guests enjoyed breakfast and tasted classic New Orleans style cocktails made with PAMA for a modern twist.
 
Manhattan Cocktail Classic

Manhattan, Ny. Thursday, June 27, 2013 ~ PAMA participated in this year’s “Manhattan Cocktail Classic: An Evening of Chocolate and Cocktails”....

PAMA participated in this year’s “Manhattan Cocktail Classic: An Evening of Chocolate and Cocktails”. It was an exciting evening of pure indulgences with New York’s cocktail and chocolate obsessed attendees. At the extravaganza, each chocolate had a corresponding cocktail. PAMA was deliciously paired with Bjorn Boettcher from The Lamb’s Club.
Lynn House Joins PAMA

Bardstown, Ky. – June 24, 2013 ~ Lynn House Joins PAMA Pomegranate Liqueur As National Brand Ambassador.

Watch three mixologists at the top of their game compete for the gold medal and $5,000 in the PAMAlympics bartending competition. PAMA and The New York chapter of the U.S. Bartender's Guild challenged the finalists to showcase their mixology skills and creativity.
 
Watch The PAMAlympics

Pouring Ribbons, New York City – November 2012 ~ Watch three mixologists at the top of their game compete for the gold medal and....

Watch three mixologists at the top of their game compete for the gold medal and $5,000 in the PAMAlympics bartending competition. PAMA and The New York chapter of the U.S. Bartender's Guild challenged the finalists to showcase their mixology skills and creativity.
 
PAMAlympics

Pouring Ribbons, New York City – November 2012 ~ The first-ever PAMALYMPICS was a successful night at Pouring Ribbons in the East Village....

The first-ever PAMALYMPICS was a successful night at Pouring Ribbons in the East Village of NYC. Three bartenders competed in three rounds of cocktail challenges for the top prize of $5,000. Everyone enjoyed the competition as well as the opportunity to help PAMA donate $20 for every person in attendance. Funds raised went to the USBG New York Hurricane Sandy Relief Fund to help fellow bars and bartenders. Congrats to Josh Perez of Booker & Dax for taking home the Gold Medal!
 
USBG Boston Chapter Meeting

JM Curley, Boston – November 2012 ~ PAMA sponsored the November chapter meeting held at JM Curley in Boston. Three PAMA cocktails were...

PAMA sponsored the November chapter meeting held at JM Curley in Boston. Three PAMA cocktails were served as Eben Freeman discussed social responsibility as a bartender as well as PAMA as a modifier and how it creates ways for us to make low proof cocktails.
 
Blinker #3 Cocktail

Kathy Casey's Liquid Kitchen – November 2012 ~ The original Blinker cocktail dates back to at least the 1930's and was originally made with rye...

The original Blinker cocktail dates back to at least the 1930's and was originally made with rye whiskey, fresh grapefruit juice and grenadine. Kathy Casey switches up the proportions and adds PAMA Pomegranate Liqueur for a great sweet / tart balance.
 
Sparkling Pamarita Cocktail

Kathy Casey's Liquid Kitchen – November 2012 ~ This bubbly twist on a classic margarita is great served as a single cocktail or pre-batched...

This bubbly twist on a classic margarita is great served as a single cocktail or pre-batched for a large gathering. Instead of the typical orange liqueur or triple sec as a modifier, Kathy Casey's recipe calls for the sweet and tart flavor profile of PAMA Pomegranate Liqueur.
 
TOTC: Dame Hall of Fame Luncheon

Omni Hotel, New Orleans – July 2012 ~ PAMA sponsored the Second Annual Dame Hall of Fame Luncheon which...

PAMA sponsored the Second Annual Dame Hall of Fame Luncheon which brought together LUPEC (Ladies United for the Preservation of Endangered Cocktails) and several other brands to honor today's most influential female mixologists. There was a time when women weren't even allowed in bars, let alone behind them. But as the years have passed, countless women have continued to show how the art of making cocktails has nothing to do with gender. Lynn House, Alba Huerta, Misty Kalkofen and Lynnette Marrero were honored as the inaugural class of the Dame Hall of Fame and guests were able to sample cocktails.
 
TOTC: Cocktail Apprentice Breakfast

Hotel Monteleone, New Orleans – July 2012 ~ PAMA Liqueur invited 2012 CAPs to explore the possibilities of liqueurs...

PAMA Liqueur invited 2012 CAPs to explore the possibilities of liqueurs with an array of delicious modifiable breakfast foods from New Orleans' Katie's in Mid City, and cocktails served up by Eben Freeman. Guests enjoyed breakfast and mingled with Eben discussing modifiers and liqueurs. In addition we raffled off a Champion Juicer to one lucky CAP that answered their PAMA Quiz questions correctly.
 
'Where's Eben?' Food & Wine After Party

Jimmy's, Aspen – June 2012 ~ Throughout the Food & Wine Classic in Aspen, Eben Freeman held court...

Throughout the Food & Wine Classic in Aspen, Eben Freeman held court at Jimmy's industry bar patio serving complimentary cocktails featuring the recipes he created exclusively for PAMA. All weekend long, we raised our glasses to the 30th Anniversary of the Aspen Food & Wine Classic.
 
Liquor.com Spring Cocktail Class

Macao, New York City – May 2012 ~ In early May, PAMA participated in a wonderful event at Macao Trading...

In early May, PAMA participated in a wonderful event at Macao Trading Co. with Liquor.com. Dushan Zaric, the owner of Macao, created many delicious PAMA cocktails where over 50 guests attended. Zaric spoke about the history of cordials and modifiers, and how using PAMA with any base spirit would not necessarily make all drinks taste like pomegranate, but provide a good balance in any cocktail. The guests were then able to see how PAMA works as a modifier by sampling from seven different cocktails.
 
USBG Monthly Mixer

Milo's, Las Vegas – April 2012 ~ Eben had the opportunity to represent PAMA at the Las Vegas USBG Monday Night Mixer. The members loved the...

Eben had the opportunity to represent PAMA at the Las Vegas USBG Monday Night Mixer. The members loved the cocktails and all the pointers on PAMA’s ability to modify common cocktails.
 
USBG Monthly Mixer

Sweet Olive, New Orleans – March 2012 ~ This past April, Eben Freeman had the chance to visit Louisiana and talk to the USBG New Orleans chapter...

This past April, Eben Freeman had the chance to visit Louisiana and talk to the USBG New Orleans chapter. He discussed his insight on the cocktail industry and his opinion on cocktails as a fad or not. Eben also addressed the PAMA cocktails that were served and how versatile and effective PAMA is.
 
Eben Video Shoot

Crossbar, New York City – August 2011 ~ Get a sneak peek behind the scenes of Eben’s video shoot with PAMA at the historic Crossbar in NYC. The...

Get a sneak peek behind the scenes of Eben’s video shoot with PAMA at the historic Crossbar in NYC. The videos were produced as part of the Eben’s partnership with PAMA for the Cure for the Common Cocktail campaign. Check out the Curing Cocktails page to see the actual videos and catch Eben in action, making his own PAMA recipes including Mythic Margarita, PAMA & Rye, A Bird In The Hand, and 50/50 Proposition.
 
TOTC: Cocktail Apprentice Breakfast

Hotel Monteleone, New Orleans – July 2011 ~ Last year, PAMA sponsored the Cocktail Apprentice Breakfast at...

Last year, PAMA sponsored the Cocktail Apprentice Breakfast at Tales of the Cocktail. The theme of the event was “Cure for the…” where the apprentices were given first aid kits to help them through the week of activities in New Orleans. They were given a delicious breakfast and able to pick apart Eben Freeman’s brain on anything and everything PAMA and mixology.
 
USBG Monthly Mixer

1534, New York City – January 2011 ~ PAMA sponsored the Monday Night Mixer of the USBG chapter in NYC. Eben Freeman hosted the night...

PAMA sponsored the Monday Night Mixer of the USBG chapter in NYC. Eben Freeman hosted the night with an abundance of PAMA knowledge and cocktails. The members were excited to get his insight on the importance of modifiers!
 
Endless PAMAbilities Launch Event

Studio 450, New York City – November 2010 ~ Studio 450 transformed into a sea of red overlooking Manhattan...

Studio 450 transformed into a sea of red overlooking Manhattan for the Endless PAMAbilities launch event. Hosted by PAMA and Eben Freeman, members of the media were granted exclusive access to the all-new Cure for the Common Cocktail campaign. Attendees tasted ‘common’ classic cocktails and were then delighted with the ‘PAMA-fied’ versions showcasing PAMA as a unique cocktail modifier and one that is essential for the bartender tool kit.
 
TOTC: Seed to Glass Luncheon

Iris, New Orleans – July 2010 ~ This Tales of the Cocktail Event was focused on sustainability and slow food. With hosts Bridget Albert and Allen...

This Tales of the Cocktail Event was focused on sustainability and slow food. With hosts Bridget Albert and Allen Katz, they led the conversation on the importance of sustainability and the mission of Farmer Lee Jones and his family farm, Chef's Garden. His goal is to grow high quality, specialty vegetables and herbs. Guests were invited to sample a selection of herbs and edible flowers from Lee's farm and use them to create their own cocktail infusions using PAMA.
 
TOTC: 99degrees in the Shade Pool Party

Hotel Monteleone, New Orleans – July 2010 ~ PAMA's first ever Pool Party at Tales of the Cocktail was a success...

PAMA's first ever Pool Party at Tales of the Cocktail was a success! "99 Degrees in the Shade" was the theme as fresh, frozen PAMA cocktails were served, inspired by Bridget Albert. Live entertainment poolside kept the party going as there was barely any room to move. More than 250 cocktails were served within the first 30 minutes!
 
TOTC: Farmer's Market Tour & Luncheon

Palace Café, New York City – July 2009 ~ PAMA hosted, along with famed mixologists Bridget Albert and Allan...

PAMA hosted, along with famed mixologists Bridget Albert and Allan katz, the Farmer’s Market tour and Luncheon at the Palace Cafe. The Farmer’s Market Tour, prior to the lunch, guided by Poppy Tooker the Queen of the Farmer’s Market, gave attendees an all access tour to the historic New Orleans Farmer’s Market District. The lunch gave guests the unique opportunity to create their own cocktails using fresh ingredients bought at the Farmer’s Market prior to the lunch.